Website Optimisation for AI Search Experiences

In response to this shift towards AI integrated SEPRs, we are launching our new AI generative search optimisation service. This service has been designed to bridge the gap between traditional SEO and the new opportunities which AI powered search creates for website rankings.

We’re offering this as a hybrid service to sit alongside either our SEO or CRO packages. As AI generative search, local business listings and traditional SERP positions now all have prominent positions on page 1 of many search engines, by optimising for all three opportunities we seek to improve your website’s visibility and performance in attracting organic traffic to your website.

AI-powered platforms like ChatGPT, Google's Gemini, and Microsoft's Copilot are sourcing website content to provide quick, user-friendly and accurate information for their users. In a similar way to how Google works by providing a list of websites to match a user's query, AI generative search does the very same action but includes an additional layer of data extraction and analysis as a final step before presenting its results to the users. By understanding the AI-platform processes we can create online information which not only appeals to users and search engines but content which is fine tuned for AI snippets. AI snippets are becoming powerful tools in the customer journey as there are three main actions users take on AI-integrated SERPs: information collection, intent decision and conversion. AI generative search tends to qualify users at an informational level, which means AI-powered SEPRs help to establish the intent of the search enquiry, often prequalifying your users before they arrive on your website. The first step of information collection is conducted within the AI generative SERP where AI Overview would provide a summary answering an informational query, similar to what was previously known as a featured snippet. Unlike a featured snippet, AI Overview rewrites the content it has found and can often reference multiple websites in its answer. The user is then either driven to one of the referenced websites or goes on to make a higher-qualified search where they would pull out specific details or ask more technically-led queries, increasing the volume of long-tail searches. This means that when users do click through to your site, they're already well-informed and more likely to convert. By recognising and responding to user intent in this way, we can significantly boost a business's chances of being featured in AI-generated summaries or secondary searches. When content aligns closely with what users are searching for, it is more likely to be selected as the top choice in AI Overviews. This prime placement not only increases visibility but also establishes the business as a leading source of information, enhancing credibility and trust among users.

By optimising for both search engines and AI, we're setting your business up for optimum visibility on the SERPs, recognition for high intent searches and the opportunity to become featured in AI generative searches so you can be sure your website is ready for the future of search.

Our hybrid AI service integrates AI optimisation with our other SEO or CRO services, providing a comprehensive solution to improve your website's visibility and performance.

By optimising your website for AI, we ensure that your content is more likely to be selected and referenced in the new AI-generated responses. This not only increases your visibility but also positions your brand as an authoritative source in your industry. AI snippets serve as a powerful tool in the user journey, providing a general overview of your offerings and acting as a customer qualifier. When users do click through to your website from these AI-generated results, they arrive as highly qualified leads with a strong intent to convert.

Our AI optimisation service focuses on three main areas to enhance your website's performance in AI-driven search.

• Original Source Content - AI systems prioritise original sources, so we work to develop content that stands out from competitors. By positioning your website as the go-to source for information in your industry, we increase the likelihood of AI systems referencing and citing your content.
• Expertise Demonstration - Establishing your brand as an authority in your field is key to AI optimisation. We achieve this with developing comprehensive, expert-level content, showcasing credentials and qualifications, implementing structured data to clearly communicate your expertise to AI systems. This approach not only improves your chances of being cited by AI but also builds trust with your human audience too.
• Technical Optimisations - Behind-the-scenes optimisations play a crucial role in making your website AI-friendly.